Log-to-Logo

I've been rethinking my logo for awhile now-- tonight I took a little time to work the image in my mind into something more tangible.

I started by looking for the quintessential mid-century sans serif font. I struck gold when I found Turnpike, from the Font Diner Foundry. I am seriously crushing on Font Diner-- everything in their catalog is amazing! This is a classic, long-haul, trend-resistant font-- I'm looking forward to using it on everything! The more I look at it the more it reminds me of the letter chart they have you read at the optometrist office.


Looks like they stretched it out just a leeetle bit.


I knew that I wanted to substitute the 'O' in GROW with my log print, so I started by cutting it out and making the color more computer friendly.


I quickly realized that it didn't transfer as well on a small level (this particular logo will be as small as 150x50 in some cases) so I started with the O from Turnpike in the same dark brown, and turned it into a log.




I flooded my background with a lovely buff color, added the text in Turnpike, stuck in my log and viola!



and modified for Etsy:



I threw in a blog banner remodel too!